Friday, June 26, 2009

Dear MTV: Please Steal My Idea

I'm sure I'm not the first one to notice that MTV has been playing videos since Michael Jackson's death was announced. Not only that, they're playing them in their long-format glory, so we get the backstory about Bad-era Michael being a gang member/straight-A student and the extended ending with the a capella chorus.



I wonder what the ratings will be, and if the generation hooked on High School Musical are ready for a music video renaissance.

And then there's YouTube, where there are thousands of fan-created music videos and montages. Most of them are drivel, but between 10% and 17% of them are good.

So here's the set-up: A band releases a single. There's a nationawide contest for fan-made videos (following legal rules and blah blah blah), which are aired as a series of specials, then the public calls in and votes, and the winner gets (whatever) and the band plays live. Said song was only available as a special download, so money is made off of that. Product placement could be encouraged.

Please, take my idea, make money. If you make lots of money, please give me free cable. ALL the channels.

0 comments: